TikTok is introducing a new feature that enables them to reduce the volume of AI-made media appearing in their feeds. This initiative comes as the service disclosed that it presently contains in excess of 1 bn AI-generated clips.
Pilot Phase and Launch
This change is undergoing trials over the following weeks before a full-scale rollout. This development comes amid a surge in AI content, fueled by new content generation software.
The Broader AI Trend
Studies have shown that nearly a tenth of the quickest rising channels on another major platform primarily display AI-generated videos. A large amount of this material is classified as mass-produced AI material, a term for poor-quality, factory-style content that is often nonsensical or dreamlike.
Based on user feedback that numerous viewers appreciate content produced via AI tools, ranging from digital art to science explainers, and we want to offer the community the option to increase or decrease of that, based on their own preferences,” said a spokesperson.
Volume and Proportions
TikTok announced that there are presently 1.3 billion videos on its network tagged as AI-generated. In total, more than 100 m pieces of content are submitted to the service every day, making AI content a limited percentage of its total content library.
Customizing Your Feed
Viewers will be capable of limit or boost the amount of artificial media they watch by accessing the content preference feature in the app and picking AI-made media. Further subjects that can already be modified under the filter cover politics, clothing, aesthetics, and dance.
Platform Guidelines
TikTok’s rules require users to label convincing artificially created content, and it forbids dangerous deepfakes of public figures or critical incidents. Any authentic-looking AI-generated clip that is unmarked can be removed under its community policies.
Additionally, the app will henceforth add an AI-generated label to content made using its own AI tools, or identified by an cross-platform project for recognizing artificial media. This step is aimed to deter users from attempting to evade the disclosure requirement.
Responsible AI Funding
The platform is furthermore launching a $2 million educational fund for experts and institutions to develop informative material about ethical AI use. This initiative will assist charitable organizations dedicated to teaching programming and robotics.
Content Safety Approach
The platform has supported its content review process, following controversy over intentions to lay off numerous content moderators in Britain. TikTok is set to eliminate a significant number of roles in its user protection division in its British office, with labor groups and online safety experts voicing alarm that staff are being displaced by machine-led review.
A company official stated that staff-based oversight would remain essential, but artificial intelligence can protect employees by removing the most harmful content ahead of it has to be seen by people. The company announced a 76% decrease in explicit and harmful content handled by safety staff over the last 12 months due to the use of its AI tools.
It is vital to combine people and machines to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we additionally believe it’s highly necessary to minimize viewing of harmful content as rapidly, which is the area in which a significant AI assistance is really helping us process content quickly.”
