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Toto Wolff Set to Divest Shareholding Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has led the Mercedes team to record-breaking success in Formula 1

Mercedes team principal Toto Wolff is engaged in final negotiations to offload a portion of his shareholding in the Mercedes Formula 1 team.

The deal estimates the Mercedes team at £4.6bn – an unprecedented figure for an F1 team – following the McLaren team were valued at £3.5 billion in a change of ownership structure in September.

The Austrian executive, who owns one-third of Mercedes F1, plans to divest a shareholding in the region of five percent.

Wolff, aged 53 would stay on as team principal and CEO should the deal proceed.

Shareholder Structure

Remaining partners in the team are Mercedes and industrial group Ineos Group, who both hold one-third of the company.

An official representative said: "We will be making no comment on the matter. The governance of the team stays unaltered, and each shareholder are dedicated to the ongoing success of Mercedes-Benz in F1."

Valuation Growth

The deal would represent a significant increase in value of Mercedes F1 after Ineos Group acquired its share for £208 million in 2022.

The rise demonstrates the expansion in market values of F1 teams recently as a consequence of the growing popularity of the sport globally.

This trend was evident with the box-office performance of the Formula 1 film featuring Hollywood star Brad Pitt, which debuted in summer 2023 and has grossed over $630m (£458m) at cinemas worldwide.

The film represents Pitt's most successful movie and the highest-earning sports film ever released.

Present Performance

Mercedes are runner-up in the constructors' championship, trailing McLaren Racing, with three Grands Prix left in the current championship.

Mercedes' primary racer George Russell has secured victory in two of the 21 grands prix so far and is in fourth place in the individual standings after McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes secured a unprecedented eight consecutive team titles and seven driver championships, six for Lewis Hamilton and one by Nico Rosberg, from 2014 and 2021.

The writer

Daniel Collins

A tech innovator and productivity strategist with over a decade of experience in AI-driven workflow solutions.

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